I've spoken a lot about Birchbox lately (although rest assured that I have no sponsorship or affiliations with them, they're just doing some cool things lately) and I've been waiting for this UK launch since I saw Tati's video about her collaboration with them (here). Birchbox recently started up there first in-house brand LOC (Love of Colour) and I managed to get my hands on the whole collection, so lets have a look.
So firstly, when I say "the whole collection" I should be clear that the whole collection currently consists of just 5 products. They have 2 eye shadow sticks and 3 lip crayons available at the moment and if the US line is anything to go by I feel like it won't be long until the range expands a little.
The first thing I picked up were the eye shadow sticks. I have both shades but of the two I personally find "Champagne Problems" to be the more wearable shade, it's a nice cool silvery-taupe shade with shimmer and it makes a great lid shade and also works nicely on the lid. The other shade available is "Perfect Cents" which is a warm golden shade with shimmer. Both shades are really pretty, I just find that really warm shades don't sit as nicely on my skin tone.
The formulas on these are amazing. They apply nice and creamily to the lids and you have a decent amount of time to work with them so they blend out really effortlessly. Once you've blended them in they set down on the skin and are pretty much budge-proof. I don't experience any creasing with these at all.
I also really like the matte lip crayons. These are currently available in 3 shades: "Skinny Dip" (a warm nude), "Trouble" (a vibrant slightly warm red) and "Uncorked" (a bright berry). I find the formula on these to be comparable to the Nars Velvet Matte Lip Pencils, they're not quite the same but they have that almost powdery feeling finish on the lips and the staying power on them is really good.
They're super affordable products at £8 each for the eye pencils and £6.50 each for the lip crayons. They're also available in value sets which makes them an even better deal, you can get all 3 lip crayons in a set for £14 or if you want the whole collection thats available for £25 so definitely high street pricing. Being an in-house brand these products are currently only available to purchase via Birchbox's website.
My one gripe with these is the amount of product you get. The shadow sticks contain 1.35g of product and the lip crayons are a mere 0.6g a piece. Now for the shadow sticks it's not too bad as I find the standard amount of product for an eyeshadow pencil to be around 1.6g a piece. The lipsticks however, not so much. I compared these to the Nars pencils before and Nars give you 2.4g of product for £19, so LOC give you a quarter of the amount of product for around a 3rd of the price. I do really like the LOC lip crayons but I can't honestly say I feel they give you value for money.
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