So we're having a theme within a theme this week. We're on a month of high street beauty bits and I'm devoting this week to a pretty big launch from Revlon. I've liked a few of Revlon's mascaras in the past but they recently pulled the plug on every single mascara they had on offer and replaced them with a new line of 5 new ones, all targeted at a different lash concern.
Today we're looking at the Ultimate All-In-One Mascara, which is the one with the red lid, and after looking at the marketing behind these mascaras, this was the one I wanted to try the most. Revlon market this as "the holy grail of mascaras" and claims that it features
"5 lash transforming benefits leaving no lash behind, allowing you to achieve:
- Volume
- Length
- Definition
- Lift
- Intense Colour
It’s all about the brush:
The revolutionary small but mighty Revlon Power Mini Brush has a hollow core, designed to maximise the amount of formula to the lashes, as well as a unique mini oval shape for easy application, which reaches and covers every lash to create an intense and unbelievable length lash look."
If those aren't bold claims, I don't know what are. Honestly? I was really disappointed with this one. I find that while the hollow sections are intended to hold product to create an "unbelievable length lash" actually make it near impossible to build any length at all. As I applied the mascara volume built up very quickly and as I applied more coats to try to build length I found my lashes started to look clumpy.
The formula also has little lash fibres in the formula but the teeth on the wand aren't long enough to comb through the lashes so any fibres that are deposited onto the lashes aren't necessarily straight. In terms of the formula I got the non-waterproof and I didn't notice massive amounts of smudging or flaking and it was easily removed at the end of the day with a cleansing oil.
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