I've had this one in the working for a while but the packaging said it takes 30 days of consecutive use to work and with it being a lash growth product I thought it would be more fair to follow the directions for use. I've recently gotten quite into using KIKO products and I'm super excited to hear that they're opening a location in Manchester soon (although I will soon be penniless I can imagine), and this really intrigued me.
The packing for the product is nice, it's quite a standard size for a mascara and the metallic finish on the tube is a nice touch. You get 8ml of product and it's around £8 a tube which is a good price for mascara, considering brands like MaxFactor and L'Oreal are charging £10+ for mascaras these days.
Since it's supposed to be worn as a regular mascara I figured I'd mention how it wears. The effect on the lashes is very natural so if you're someone who likes big fluttery lashes this might be a disappointment but I used this as a base coat and often went in with a more dramatic formula on top and this gave me the look I liked whilst still being able to use the lash growth. It didn't flake or smudge on me either.
In terms of it's effectiveness as a lash growth serum, I'm not sure. I tried to take before and after photos but it's actually really hard to photograph your own lashes and I'm not at the point where I have a cameraman to help me with the blog so I don't have anything to compare but my ashes do seem to look a tiny bit longer. It's definitely not a dramatic growth and if you have short lashes to begin with (like me) you might not see much of a difference but I feel like my mascaras are sitting on my lashes better these days.
All in all, it might be a bit of a gimmicky product and I'm not sure the amount of growth I've got from the mascara made it worth the 30 days of extra effort applying my makeup. If you're really struggling with short lashes though it might be worth picking up, I suppose mascaras always work differently on different people.
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