I've been eyeing this product up for a while but I wasn't sure whether I could commit to the purchase because, to be honest, it didn't look all that unique to me. After spending weeks wandering into Debenhams to just look at it and swatch it, I decided I needed to just bite the bullet and make the purchase, so I figured I'd post a review to help you if you're another one who's been sat on the fence with this one.
So firstly, the packaging is amazing. Apparently, Gwen helped design every part of this product, from the packaging to the box it comes in and the shades included, and the packaging for the palette is beautiful. Gold casing and a dimensional monochrome circle design, the metal plate with "UD Gwen Stefani" is a lovely touch too. The weighting to the product is lovely and there's a nice big mirror inside the lid when you open it with "Magic's in the makeup" written on it in the corner. It's a generally nicely though out casing.
As for the shades, I'm in love. In the couple of weeks I've had this, I've used it a lot and I really believe that for a fairer skin-tone, this palette is such a winner. A lot of reviews around this have said the palette was designed "By Gwen, for Gwen" and I 100%. It's full of light to mid-tone neutrals, and the few pops of colour that are included are very well suited to a fair skin-tone.
For an Urban Decay palette, the number of mattes in this one is amazing, 5 mattes, 3 satin-type finishes and 7 shimmers. As for the individual shades on the top row we have "Blonde" which is a satin finish, very light, cool-toned cream. "Bathwater" is a shimmery light, yellow-y cream, "Skimp" is a satin finish light beige. "Steady" is a mid-tone rose-gold shimmer and "Punk" is a dark reddish-brown matte.
On the second row of the palette we have "Baby", a shimmery pinkish taupe and "Anaheim" a cool, mid-tone brown matte. "Stark" is a mid-tone beige matte and "Zone" is a mid-tone warm brown matte. Finally on the second row we have "Serious" which is a charcoal grey satin.
The third row of the palette brings us out of the neutral zone. On this row we have "Pop" a shimmery peachy-coral and "Harajuku" a medium cool-toned blue shimmer. "Danger" is one of my favourite shades, a lot of people have called this a navy but to me it's more of a deep electric-blue shimmer. "1987" is a yellow-gold shimmer and finally we have "Blackout", a matte black.
And just in case that wasn't enough to reel you in, while a lot of Urban Decay palettes seem to come with some sort of sample of the Urban Decay Primer Potion, this comes with four testers of the soon-to-be-released Urban Decay Gwen Stefani Lipsticks. The back of the packaging for these seems to indicate that there will be eight shades with the release. I'm not sure if all of the palettes came with the same sample shades but mine had "Rock Steady" a cream finish red, "714" a mega matte mid-tone pink, "Ex-Girlfriend" a sheer nude and "Firebird" a cream pinky purple shade.
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